Contraction between the words "physical" and "digital".
This term refers to a physical point of sale that includes a digital journey in its customer experience. Phygital is part of an omnichannel marketing strategy. It differs from digital by the terminal that the buyer uses.
The idea is simple: to digitalize the in-store experience, and at the same time humanize the online experience.
Example of a phygital functionality: the "ship-from-store" AND the "return-to-store". This means that when a customer buys a product that is not sold in the physical store where it is located but the customer has seen it online and wants to find it in the store.
👉😎Discover our QR code functionality in the e-commerce checkout button and jump into the Phygitale experience